Congratulations to the Rare Tea Company and its founder, Henrietta Lovell. The Observer Food Monthly readers and judges have recognised the wonderful quality of their tea, their great marketing package, which includes the stylish design and elegant interface of their website.

The website contains a wealth of easily accessible information about the teas, beautiful images and an easy-to-use mechanism for buying tea and gifts. As a small company it is essential that the staff at Rare Tea can update their site with the minimum of time and effort and our content management system allows them to add and remove teas, changes prices, add news and blogs entries quickly and simply. Our CMS also has built in tools that help maximise search engine rankings, an essential element in the success of the business.

Find out for yourself why these teas are so very special here: www.rareteacompany.com

Rare Tea Co. - Best independent local shop or online retailer, 2009.

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